The objectives of this activity, which was launched in the year 2002, include:

• the exposition of economic competency of female economic specialists in the male domain of economy
• promotion of an economic culture, designed both by women and men
• presentation of female role models for prospective female junior managers.

Competent women are to be highlighted in the male domain of economy, who are refuting established ideas about female characteristics. Such women are assertive and profit-oriented. They serve as role models to female junior managers.